Why Exhibit

Why tap into the MEASA region?

The snack industry is evolving at a rapid pace. Whether it’s the demand for healthier snacks, superfoods, consumer preferences are changing, putting pressure on manufacturers and their current production processes. With the right cutting-edge technology in place and a partner they can trust, snack manufacturers can stay one-step ahead of the latest trends and turn their challenges into opportunities.


    MENA confectionery industry is valued at USD 9 billion & forecast to reach US$11 billion in 2021

  • Sales in Middle East and North Africa are led by Egypt and Saudi Arabia, the two largest markets for this category. Sweet Biscuits are widely consumed in Egypt, and double-digit growth over the 2013 to 2018 period is expected to continue
  • Added functionality and reduced sugar per serving are expected to be key drivers of sales in the coming years
  • The brands are aiming to portray that consumers can still adapt to a health and wellness lifestyle while indulging in these products simultaneously.
  • Sugar confectionery in MENA is expected to grow by 1% CAGR, with the United Arab Emirates growing at a CAGR of 4%.
  • The global snacks industry is growing at the rate of 5% CAGR which is the same growth rate in the MEA region.
  • Ice cream and frozen desserts is set to increase by 2% CAGR over the forecast period globally and 5% in the MENA region.

Meet Global Sweets & Snacks Buyers under One Roof

yummex Middle East is the successful satellite exhibition of the world-famous ISM Cologne and the no.1 platform for sweets, confectionery and snacks in the MENA region.

Who exhibits?

Producer and Manufacturer of products in packets ready to sell in shops under the following headings: Cocoa, chocolate, chocolate products, Sugar confectionery, Biscuits, Snacks foods, Savoury snacks / ready- to-eat, Fruit snacks and vegetable snacks and other.


"The enthusiasm we have received at the show has been something we won’t forget; meeting potential distributors but also meeting existing partners meant we can identify what we need to improve and cement our position in the region."
Emma Walker
Director Marketing & Export Sales, Walkers Toffee


"yummex has it's unique characters - for exhibitors, visitors and products. It is strongly recommended for confectionery producers."
Sunshine International Co. Ltd


"As a Dubai company, the most satisfying aspect of participating at yummex Middle East was seeing potential customers really appreciate our quality. The number of leads secured exceeded our expectations and we more than achieved our objectives."
Roy Koyess
CEO and Founder, Freakin Healthy


A big thank you to our valued sponsors for being a part of the show.