News & Insight

Snack and bakery companies experiment with frozen pizza and appetizer variety

Source:Snack And Bakery

  • In some areas, it wasn’t uncommon to walk into the local grocery store during the COVID-19 pandemic and see the shelves wiped out of frozen pizza. Consumers want quick and easy meals that also function as comfort food, and the same goes for easy-to-prepare frozen snacks like pizza rolls and pizza bagels, as well as ethnic appetizers like egg rolls.

    Impressive data

    According to IRI data for the 52 weeks ending on February 21, 2021, the frozen pizza category brought in $6.4 billion in sales, up a healthy 24.8 percent from the previous year. Nestlé USA brought in $2.5 billion in sales, and grew 20.4 percent from 2020. Schwan Food Co. accumulated $1.3 billion in sales, with a strong 33.8 percent increase. Private label brands combined for $793.2 million in sales, with a 20.2 percent increase.

    Several pizza brands saw significant growth over the past year:
    DiGiorno, up 21.9 percent to $1.4 billion
    Red Baron, up 38.2 percent to $982.8 million
    Totino’s Party Pizza, up 18.6 percent to $442.0 million
    Jack’s, up 16.9 percent to $336.0 million
    Tombstone, up 7.3 percent to $225.5 million
    California Pizza Kitchen, up 31.7 percent to $238.6 million
    Freschetta, up 33.7 percent to $231.3 million
    Tony’s, up 4.5 percent to $110.8 million
    Newman’s Own, up 52.3 percent to $109.8 million
    DiGiorno Pizzeria, up 15.9 percent to $107.2 million
    Brew Pub Lotzza Motzza, up 30.3 percent to $106.1 million
    Home Run Inn, up 41.6 percent to $102.6 million

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